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Flow is a term coined by Mihaly Csikszentmihalyi, author of Finding Flow (The Psychology of Engagement with Everyday Life) and Creativity. It means what atheletes and musicians think of as "being in the zone". According to Csikszentmihalyi, "flow tends to occur when a person faces a clear set of goals that require approprate responses...(and) another characteristic of flow activities is that they provide immediate feedback. They make it clear how well you are doing... Flow tends to occur when a person's skills are fully involved in overcoming a challenge that is just about manageable. "When goals are clear, feedback relevant, and challenges and skills are in balance, attention becomes ordered and fully invested. Because of the total demand on psychic energy, a person in flow is completely focused... the sense of time is distorted: hours seem to pass by in minutes." Csikszentmihalyi's description of the characteristics of flow makes an excellent definition of the goals of good web design.
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